Content is King – Elvis Has Left the Building

Listen up, marketing types! In case you haven’t heard… There’s a new sheriff in town, and her name is Social Media. No need to become alarmed! But if you want to remain relevant, you’ll need to play by her rules. Got it?

Rule number one: stop speaking at your prospects and start speaking with your prospects. The key to success in social media is being social. The rules of engagement are simple. Create content that facilitates dialogue with your audience. If they like what you create, they will Google it, share it, and post it. Author Brian Solis refers to this exchange of information as the ‘share economy.’

Just ask Karl Paulnack, Director of the Music Division at The Boston Conservatory.

Read the rest of this entry »

In Business, Image Isn’t Everything; It’s The Only Thing!

We have all heard this lament, but how much do we practice it. With all the relaxed rules today, do we really present ourselves in the best light. It seems all the articles I see today are about how old fashioned today’s workers find their supervisors or bosses to be in the way they dress, the policies they implement and the old fashioned ways in which they conduct their business.
I am of the belief, and will continue to believe, that the first impression I make is the lasting one. Whether it is by phone or in person, I want to present myself in the best possible light. But then again, I am from the old school, the one today’s workers are complaining about.
Let’s look at the companies that are still standing. After all the hoopla has passed, the companies that have used the fundamental principles of Business 101 are the ones still among us. The Intels, IBMs, Burger Kings, AT&Ts, Sears, Microsofts, Dells, Gateways, etc.
I am not advocating living in the dark ages. I believe for a company to survive it has to move with the times, but the basic structure and foundation on which we have built our business – image, courtesy, ethics, the customer being right, are the cornerstones to running a successful business, whether it is home-based or not.
Too many home-based business have taken the pajama mentality into all of their business practices. I have called on businesses that have cute messages on their machines, music that is obnoxious, children answering the telephone, screaming televisions, radios in the background. This does not inspire confidence in me to do business with this person.
That is not to say I have not had reservations about companies that have offices outside the home. In fact, it was a call placed to one that inspired this article. When I called and spoke to the owner of this business, she had no idea on how a particular process worked or what it’s cost would be. Wow, it’s her business and she doesn’t know how it works or what it costs. Guess who I didn’t do business with. I am not saying you have to be an expert, but at least know the basics and tell me you employ an expert in that area that will be better able to help me, don’t hem and haw and tell me you don’t have a clue. This does not give me a good impression of you or your company.

Read the rest of this entry »