Listen up, marketing types! In case you haven’t heard… There’s a new sheriff in town, and her name is Social Media. No need to become alarmed! But if you want to remain relevant, you’ll need to play by her rules. Got it?
Rule number one: stop speaking at your prospects and start speaking with your prospects. The key to success in social media is being social. The rules of engagement are simple. Create content that facilitates dialogue with your audience. If they like what you create, they will Google it, share it, and post it. Author Brian Solis refers to this exchange of information as the ‘share economy.’
Just ask Karl Paulnack, Director of the Music Division at The Boston Conservatory.